Free Tool
UTM Generator
Build UTM-tagged URLs for any campaign. Paste the result into your ads, emails, or social posts to track traffic accurately in Google Analytics & GA4.
Quick Presets
UTM Best Practices
- ✓ Use lowercase consistently — UTM parameters are case-sensitive.
- ✓ Use hyphens instead of spaces in campaign names (e.g.
summer-sale). - ✓ Always set source, medium, and campaign — they are required for GA4 attribution.
- ✓ Use term for paid search keywords and content for A/B testing ad variants.
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